Resources · research & insights
The research behind the numbers on our pages
Every figure we cite, unpacked: what it says, where it comes from and what it means for your listing or profile. Each insight links the page where it applies.
What reviews measurably do
+270%What the first five reviews doA product's purchase likelihood rises by up to 270% with its first reviews. No other lever on a listing has this effect per euro spent.Build Amazon reviews +5–9%Revenue per additional review starGoogle itself names reviews as a local ranking factor, and research quantifies the revenue effect of stars in local profiles.Strengthen your Google profile ~70%Carts that get abandonedThe most common reason at unknown shops: missing trust. What a visible, real TrustScore changes at the checkout moment.Build a TrustScore 4 of 5Travellers read reviews before bookingTripAdvisor explicitly weights recency in its ranking. A profile without fresh reviews reads as closed.Revive your TripAdvisor profile ACoS ↓PPC without reviews burns budgetSame click price, half the conversion: why the first 15–25 verified reviews must come before scaling bids. With a chart.Understand the order Sept.Black Friday is decided in SeptemberClick prices rise for everyone, conversion only for listings with review substance. Count backwards from deal day and the campaign start lands in September.See the Q4 plan
Figures come from published consumer research and our own campaign data; exact effects vary by category and market. Nothing here promises a review or a ranking, because what we offer is honest, verified reviews.